I’m a coward.

Alright, maybe not a coward. But I suffer from paralysis by analysis.

Especially when it comes to taking risks with marketing my writing.

I want to invest in properly marketing my novels and short stories. I believe that better marketing will lead to more sales (which will make me happy.)

But I don’t know who to trust.

Some folks are adamant: first book permafree. Other folks say no, use the first book as an incentive to get folks to sign up for my email list. Build the list (and sign up for my course about how to build your email list.)

Some folks say Facebook ads. Same folks want to sell me a course.

And all the other industry experts want to sell me that same course. At the same time. It’s an affiliate conspiracy.

I know I need to invest money into marketing and promotions. All businesses do. It’s just a best practice.

But with limited funds, where do I invest those marketing dollars? I’m afraid I’ll be just be throwing money away.

So I research, analyze, and don’t decide.

Time passes. No improvement in sales.

Time to turn the corner.

Just like the lottery says, “If you don’t enter, you can’t win.”

So I need to turn the corner and commit to investing in marketing. Learn from every effort. There is no failure.

If I don’t enter, I can’t win.

Of course, then again, maybe that advice is not sound. After all, the lottery’s just trying to make me buy a ticket.